Flow, as defined by Mihaly Csikszentmihalyi, a Professor of Psychology at Claremont Graduate University, is “a state in which people are so involved in an activity that nothing else seems to matter.” This heightened state of focus and productivity often distorts our perception of time, diminishes anxiety and ego, and fosters a sense of effortless action. It's similar to what we frequently describe as being "in the zone," characterized by a deep sense of immersion and peak performance.
This concept of "flow" was first introduced to the broader scientific community by Csikszentmihalyi in 1990 through his seminal work, "Flow: The Psychology of Optimal Experience". In this publication, he articulated the essence of being in flow and its significant benefits. Not only does it boost productivity, but it also increases life satisfaction and promotes better mental wellbeing. The study of flow began with Csikszentmihalyi's quest to identify the elements that lead to a life worth living, which you can hear about in his TED Talk: Mihaly Csikszentmihalyi: Flow, the Secret to Happiness.
As modern knowledge workers, we rarely get to experience flow state. Even more elusive is the sense of progression and mastery of your work. When was the last time you felt accomplished? Do you feel like you are better than you were a month ago? The pursuit of flow state reminds us to asks these questions about the work we do everyday, and Flow Club is where we gather to do it.
While flow is a highly personal and subjective experience, researchers have identified conditions that can facilitate this positive state of being:
• Challenge-Skill Balance: Choose activities that are just challenging enough for your skill level. Progress to bigger challenges as your skills expand. Mihaly Csikszentmihalyi provides two insightful graphs to help visualize where you should aim to be.
• Clear, Attainable Goals: Have a clear understanding of what you need to accomplish. If your tasks seem too vague, refine them until they become more specific. If your tasks seem overwhelming, break them down into manageable pieces.
• Unambiguous Feedback: You should know how well you’re doing as you’re doing it. Even with extensive and protracted tasks, set smaller milestones to help you gauge progress along the way.
• Time-based Goals: When breaking down tasks or clarifying them proves difficult, use time-based goals rather than outcome-based goals. For example, if you're facing a major task, such as writing a lengthy report without a clear plan, set a goal like "write for 30 minutes." Make focusing for a specific period of time the goal itself.
• Follow Your Energy Level: Pay attention to how your energy fluctuates throughout the day. Take advantage of the peak energy times to enhance your chances of achieving flow.
• Designate Time: Schedule time to be in flow to block it out for yourself. Commit and let your brain prepare to fully immerse itself when the time arrives.
• Eliminate Distraction: Before you start, eliminate any potential distractions. Place your phone out of reach and out of sight, close your room door, set your chat program to "Do Not Disturb,” etc.
• Bring Intention: Bring a heightened level of intention and determination. This could be as simple as taking a deep breath, focusing your gaze, or performing a brief ritual that helps you transition into a more concentrated state.
• Bring Personal Triggers: Recognize and leverage personal triggers that help you enter the zone. These could be a cup of coffee, a specific playlist, or a notebook open to a particular page.
• Be In a Flow-Inducing Environment (eg Flow Club): Flow Club is a virtual environment designed to facilitate flow state that you can access any time, from anywhere. Some key features of an optimal flow-inducing environment include:
- Encouraging risk-taking through peer accountability
- Activating reward pathways to stimulate dopamine release
- Offering soundtracks conducive to work
- Inspiring awe and motivation
- Providing a comfortable and supportive atmosphere
After every Flow Club session, you have an opportunity to give yourself a Flow Score rating from 1-10, with 10 being “totally immersed in flow.” The purpose is to help you reflect and ultimately better understand how you can experience flow more regularly.
Flow is a subjective experience that feels like effortless effort. To help you reflect more accurately, here are some questions you can ask yourself when rating your experience:
• Challenge-Skill Balance: My skills allowed me to meet the challenge
• Clear Goals: I knew what I wanted to do
• Unambiguous Feedback: I knew how well I was doing
• Autotelic Experience: I loved the feeling of what I was doing, and want to feel it again
• Time Distortion: Time appeared to speed up or slow down
• Total Concentration: I had no difficulty focusing
• Sense of Control: I felt in control
• Loss of Self-Consciousness: I was not worried about others or critical of myself
• Action-Awareness Merging: I moved seamlessly from thinking to acting
Flow Club creates the conditions to help facilitate flow state. It's ultimately about improving mental fitness, feeling fulfilled at work and finding more time for life. The specific benefits you will experience include but are not limited to:
• Sharpened focus
• Minimized distractions
• Manage symptoms of ADHD
• Heightened intentionality and awareness of your work
• Motivation on demand
• More time for deep work, side pursuits, and life
• Increased confidence through a sense of agency
• Clearer delineation between work and rest
• More restorative rest
• Inspired company of peers and hosts
• Lower stress and anxiety
• More creativity
We hate BS too, and some of these things inevitably sound like BS. Best we can do now is to show you some testimonials, but you should stay skeptical and try it out for yourself.
See our Wall of Love.
Flow Club’s method is based on the popular Pomodoro Technique, which millions of workers around the world practice on a daily basis. The Pomodoro Technique helps people overcome discomfort by working in small time increments of 25-minutes, followed by a 5-minute of break. In Flow Club, the most popular length of session is 50 minutes.
Research shows that we put off work not because we are lazy or lack discipline. We do it to avoid negative feelings like overwhelm and uncertainty. We reach for distractions to soothe our negative feelings or busy work to help us feel productive. Instead, the Pomodoro Technique helps you focus by shrinking your goal down to the next few things you can do in the time allotted, making it easier for anyone to make real progress.
Beyond the Pomodoro Technique, Flow Club is intentionally designed to facilitate flow state and overcome symptoms of ADHD. To learn more, read our post on ADHD and Body Doubling.
Our hosts are volunteers from the community. Hosts help lead each session, check in with you on your progress, and bring their music and positivity to help propel you forward. You can be a host too after 10 sessions.
As much as you can. Of course, if you need to turn off the camera, that’s okay. As a community, we keep our videos on to create an energetic virtual environment for each other while we work, like working at a cafe! This concept is actually called body doubling and is a useful technique for everyone to remain focused, present and reduce distractions.
The video boxes are small, and no one is looking at you because everyone is focusing. In case things go wrong, we enforce our community guidelines to keep out bad behavior.
Not much at all because we gather to focus on getting stuff done. We share our goals and progress with each other to keep each other accountable, that’s all.
If you prefer to not talk at all, there are non-verbal, chat-only options you can join.
Flow Club’s aim is to support diverse working styles. We believe that you know what works best for you. To this end, you can use the session structure as it suits you.
Most people tend to stay for the whole duration and keep their video on, because it is helpful to them to do so. If you need to join late, hop out early, or turn off video, that is completely fine with us. This is a tool that’s here to serve you, not the other way around.
Our sessions provide the flexibility for you to:
• Join at any time as long as you have booked the session in advance.
• For new trial members, we offer even more flexibility so that you can drop in and try out a session without booking in advance.
• Turn your video and audio on and off.
• Leave a chat message to your fellow attendees if you are joining late or jumping out early.
In Flow Club you are still working solo. What Flow Club adds is a layer of structure and external accountability to help you push yourself a little harder. It’s the difference between working out at home by yourself and going to a workout class. You’ll find lots of high performers like yourself in Flow Club, and you’ll be surprised by how much more you get done.
To be clear, it’s still you who is keeping yourself accountable! There’s just no way around that. 🙂
But, it’s also clear that we are social animals. Many people work better when they are in the presence of others. The host in the room asks each participant to share their goals out loud. The act of sharing and being visible to others creates enough energy for our members to get started and to follow through.
For scientific research underpinning Flow Club's experience design, see the Science of Body Doubling
Take a moment to think about what you need to do, and then figure out the smallest first step you can take. Then simply join a Flow Club on time to get it done.
Flow Club is a live, structured experience with specific choreography that is easy to participate and host in. As a member, you’ll find that it’s much, much easier than organizing your own group.
We've thought through details to help people focus and remove overwhelm:
Flow Club's Schedule
Flow Club’s predictable schedule helps you create consistent daily routines. You can book ahead to help you block out time.
Through the norm of sharing your to-do with your group and displaying your progress publicly, you use the group to hold yourself accountable.
We send you a calendar invite so that you can make an appointment with yourself and others to remind you to show up. Your teammates will also respect your time because it appears as a meeting.
The To-do list doesn’t carry over, which helps you start fresh each time.
Videos help people feel present. We display them in limited width and height so that they aren't overly distracting. Controls such as on/off toggles and background blur support your changing needs.
Optional Focus Music
Flow Club hosts play focus-friendly music in sessions to help cue your brain that this time and space is for work.
$40 / month or $33.33 / month (paid annually) to access over 1,000 live sessions every week with around the clock coverage.
Flow Club’s subscription model makes it so that you can keep up the habit consistently without attendance limits.
Do you buy coffee to be around others while you work? Do you pay for services to help you increase your productivity and focus, or address issues with distractibility? Then, Flow Club instead! $40 might be similar to the cost of a fitness class or two, and at this price you get access to unlimited sessions every month. Flow Club is mental fitness for work!
Your subscription will help pay for the constant learning and improving that our team does to provide this platform.
Yes, Flow Club usually fits under a co-working or wellness stipend. Here’s a resource page on how to ask.
Sessions take place throughout the day. Each session has up to eight participants and a host. Sessions can be 60, 90, 120 minutes long.
In a typical 60-minute session:
1. For the first 5 minutes, the host welcomes everyone and asks a simple question to help everyone set their intention for the session. A typical question is simply, "what are you hoping to accomplish in this hour?"
2. For the next 50 minutes, the host will mute everyone and put on curated work playlist, and everyone dives into their work. We keep our video on for extra accountability.
3. A gong will signal the end of the session, and the host will gather the group to debrief and celebrate wins and progress.
Here's a 2-min video. It's a bit out-dated, but it'll give you a good sense of what it's like.
Some people attend 6 times a day, others join 2-3 times a week. Work is so personal and different for everyone, so we recommend trying out a few approaches to see how it could serve you best.
We recommend approaching Flow Club by time, task or intention:
- Start the day: Fight morning grogginess and procrastination by committing to sitting down at the same time every day and take advantage of the morning energy
- Afternoon slump / food coma / energy dip: If you know you always get tired at a certain time, join Flow Club to give yourself a boost
- Before deadlines: Deadlines should already be motivating, but sometimes you need just a little extra to feel confident before the big meeting
- Tedious tasks: Bring the work you have to do but hate doing. Email, life admin, legal documents, reading papers, etc.
- Important but not urgent: Instead of always working on what's urgent, bring the important but not urgent work that you never get around to and commit to doing them
- Big Hairy Audacious Goals (BHAG): Tackle ambitious and somewhat scary goals. Use Flow Club to break them into small, achievable tasks and start making progress
- Block time for deep work: Dictate your schedule instead of the other way around and reserve long uninterrupted time for you to get deep work done.
- "Miscellaneous" pursuits: We are a work-obsessed culture, which means it's difficult to spend time on other things that are meaningful to us. Commit time to leisure reading, trip planning, learning a new skill.
Our hosts participate in the community weekly if not daily and most host 3+ sessions a week. If you have attended at least 10 sessions and love to build community and hold space for others, you likely qualify. Hosts can also discount their membership up to 50% for hosting a certain number of sessions. More details on the program here. To become a host, email email@example.com.
We offer more than 1,000 sessions a week with around the clock coverage. Whenever you have a window to get stuff done, check Flow Club's schedule and join a session.
Over time, you may find that it's beneficial to book sessions early as you plan out your day and week to make time for yourself.
If you'd like to have more control over when you'd like to work, after attending 10 sessions, you will get to become a host and host sessions whenever you want.